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POLYPERSONA ZINE // TNF x PLASTIC CLUB [consumer moodboard] // INP – COS x Josefine H.J Collection // AllSaints – Trend Forecasting + Brand Report // NET-A-PORTER Sustainability Edit
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For the branding module, we were tasked with created a brand launch within a selected region. I worked within a group to come up with a collaboration between North Face and Plastic Club - a non-profit organisation campaigning for better recycling legislations in Ukraine.
My role was to create the social media campaign. During this project I experimented on SparkAR with making my first ever augmented reality filter, which is LIVE on our collective's Instagram page. HERE
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For the individual part of this brief, I created a brand launch proposal for the campaign; thinking closely about the demographic, I thought it the most authentic way to raise funds for the cause would be by hosting a music event, with a pop-up shop installation.
