For my Individual Negotiated Project, I created a collaboration between COS and Josefine H.J, focusing on sustainability and longevity. This brand proposal works as it combines both collaborators'  love for minimalism. 

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The core value of the collection was to offer fashionable pieces, whilst prolonging the product life cycle due to the 'timelessness' of the clothes; the consumer can seamlessly introduce the new collection into their wardrobe.  I aimed to blur the lines between trends and classics by integrating trending colours with classic silhouettes, and using long-lasting and eco-friendly fabrics.